Thursday, December 13, 2007

Banner advertising - Microsoft Enters Horse in Mobile Display Ad Stakes

Microsoft Enters Horse in Mobile Display Ad Stakes
E-Commerce Times - Microsoft is really stepping up their advertising efforts," Enderle Group Principal Analyst Rob Enderle told the E-Commerce Paramount Pictures will be the first brand advertisers to use the display ad service, which will place banner-style ads

Performance Based Ads are Next Radio Hurdle
Radio Advertising - trade magazine is carrying a story (or has recently carried a story) on the growing importance of performance-based advertising Radio’s current view of the internet is web sites and banner ads with the smart operators moving into texting and

Ad Council Goes Social Route to Prevent High School Dropouts
ClickZ - Online ad prices may be going up, but the Advertising Council, which just launched an extension of its high school dropout Send her a message at BoostUp.org," reads a banner ad currently running online to promote the initiative. According to

Butlins Ad Campaign
Waveguide - Butlins, the holiday resort company, is to launch a £7m advertising campaign based on the theme 'All Together More Fun The court heard the breach of the order, which bans him from seeing Juliette Banner, took place in Peel on the

Cookeville defeats Walker Valley
Cleveland Daily Banner - COPYRIGHT ® 2007 Cleveland Daily Banner, a division of Cleveland Newspapers, Inc. All rights reserved. The This newspaper will not knowingly accept any advertising for real estate which is in violation of the law. Our readers are

Unicast Unveils Premium Rich Media 3D Ad Widget
Forbes - VWPT), a leading Internet marketing technology company, today announced the launch of the Unicast 3D Advertising Widget. The The Ad Widget can be optionally downloaded as a 3D object from a Premium Rich Media banner ad on the Web, and will allow

Widget syndicator Clearspring launches ad network
Scotsman - operations at PointRoll, cited research showing that 7 percent to 8 percent of viewers click on or otherwise interact with widget ads, or 35 to 40 times greater than the click-through rate on regular banner ads. Clearspring developed the advertising