Friday, December 28, 2007

Banner advertising - Online Advertising vs. Personal Privacy

Online Advertising vs. Personal Privacy
NewsFactor Network - Google cleared an important regulatory hurdle when the Federal Trade Commission last week approved its $3.1 billion merger with ad placement giant DoubleClick, but congressional hearings on privacy are set for this spring, and consumer advocates are
Source: www.newsfactor.com

Computer games lure the fairer sex
Baltimore Sun - There Inc., a Silicon Valley start-up that launched an unusual online animated community called There.com in October, is aiming to boost its appeal to women through an advertising partnership forged with iVillage Inc., New York. The five-year
Source: www.baltimoresun.com

ITV advertising expected to hold up as rivals suffer
Times Online - Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. © Copyright 2007 Times Newspapers Ltd. This service is provided on Times Newspapers' standard Terms and Conditions . Please read our Privacy
Source: business.timesonline.co.uk

Vote on The Tech Trends That Will Change Your Business in 2008
Wired News - The surging popularity of smartphones, a boom in online advertising and the rapid growth of social networks helped propel Apple, Google and Facebook into the headlines in 2007. But who's going to win big in 2008? To answer that question, you need to
Source: www.wired.com

Cara Wood
dmnews.com - Managing Editor Cara Wood covers online advertising (excluding e-mail and search) and insert media. Reach her at cara.wood@dmnews.com. To stay on top of these categories, please subscribe to our online newsletters at http://www.dmnews.com/newsletters
Source: www.dmnews.com

2007: The Year that Search Grew Up
Search Engine Watch - Between the consolidation of players in the search and online advertising space, the increasing ability of search marketers to get the attention of the larger marketing groups, and the spread of search marketing to both very large and very small
Source: www.searchenginewatch.com