Wednesday, January 2, 2008

Banner advertising - Advertisers May Find Big Value in Smaller Sites. - Washington Post

Advertisers May Find Big Value in Smaller Sites. - Washington Post

Advertisers May Find Big Value in Smaller Sites.
Washington Post, United States - Dec 31, 2007
But if companies are trying to reach a highly specific audience without blanketing Web sites with banner ads, they certainly have plenty of options. ...


Search engine, interactive and banner advertising 'effective' - DirectNews

DirectNews

Search engine, interactive and banner advertising 'effective'
DirectNews, UK - Dec 28, 2007
This was closely followed by banner adverts with 60 per cent. The research follows a prediction by media planning and buying agency Zenith Optimedia that ...


Can browsers handle ads on Microsoft's MSN Mobile? - infoSync World

Can browsers handle ads on Microsoft's MSN Mobile?
infoSync World, Norway - Dec 10, 2007
The mobile ad technology has been developed by Microsoft, and will deliver mini banner ads optimized for all common browser types and screen sizes used in ...


Online Advertising's Great Digital Race - InternetNews.com

Online Advertising's Great Digital Race
InternetNews.com - Dec 31, 2007
The largest single category, search advertising accounts for about two-fifths of all digital ad spend, about twice as much as banner ads and online ...


At least two metro Wi-Fi build-outs appear to have gotten it right - TechRepublic

At least two metro Wi-Fi build-outs appear to have gotten it right
TechRepublic, KY - Dec 31, 2007
In the coming year, MetroFi plans to introduce Microsoft’s MSN SideGuide as the advertising delivery platform, being less intrusive than banner ads. ...


OAMS Provides Targeted Advertising - Tyler Morning Telegraph

OAMS Provides Targeted Advertising
Tyler Morning Telegraph, TX - Dec 26, 2007
Each page on the TylerPaper.com Web site has a banner advertising position (horizontal, near the top of the page), and a skyscraper position (vertical, ...


Technology | Online Ads Come of Age, or Maybe Not - Washington Post

Washington Post

Technology | Online Ads Come of Age, or Maybe Not
Washington Post, United States - Dec 30, 2007
... jet fuel," said Jon Jackson, chief executive of Mobile Posse, a Tysons Corner company that is rolling out programs to send banner ads to cellphones. ...


Clever? Or is it just another annoying pop-up ad? - Ventura County Star

Clever? Or is it just another annoying pop-up ad?
Ventura County Star, CA - Dec 18, 2007
Other times, the flashing banner ad seems bound to trigger a fit. There is plenty of annoying advertising out there, but some new trends in approach and ...


Microsoft Sells Banner Ads on MSN Mobile - The Associated Press

Microsoft Sells Banner Ads on MSN Mobile
The Associated Press - Dec 10, 2007
Microsoft already serves up mobile ads in Japan and some European markets. Competitor Yahoo Inc. began selling cell phone ads phones in the US in late 2006 ...


2008 Poised to Be ''Banner'' Advertising Year Says Performance ... - Business Wire (press release)

2008 Poised to Be ''Banner'' Advertising Year Says Performance ...
Business Wire (press release), CA - Dec 17, 2007
Intelligent banner ads will fix what ails poor campaign management. Media buyers who demand more control and disclosure on where, when and why their budgets ...