Monday, January 21, 2008

Banner advertising - Slide: The $500 Million Widget

Slide: The $500 Million Widget
BusinessWeek - While sites like YouTube ( GOOG ) and Facebook are struggling to wring revenue from the millions of people who come to their sites, they at least can run standard banner and display advertising to buy them some time; they control their own sites. Widgets

Dateline: Detroit Auto Show
Brandweek - BMW, the German automaker proclaimed its advanced diesel is “the alternative to alternatives,” according to a banner He promised more events and more advertising, via Saatchi & Saatchi, Los Angeles. Hyundai will be following the leaders as it

Negative Approach: Posts tagged Social Networking
CNet - Today Facebook announced modifications to the Beacon advertising program as CNet's Caroline McCarthy reports : On Thursday I hardly ever click on banner ads, but today I was beaten into submission by the NY Times to find out more about MySpace

Slide: The $500 Million Widget
BusinessWeek - While sites like YouTube ( GOOG ) and Facebook are struggling to wring revenue from the millions of people who come to their sites, they at least can run standard banner and display advertising to buy them some time; they control their own sites. Widgets

Status of Downtown Partners group uncertain
Northwest Arkansas News - Since Fayetteville Downtown Partners no longer has a paid staff, city officials are uncertain about what will happen to some of the organization's initiatives. The Advertising and Promotion Commission recently took over the Dickson Street Banner

Who's Blogging
Washington Post - Fleischer, asked about the deal rationale, said Google wanted to get into banner advertising. He said his firm did not build dossiers on individuals through searches, instead using the words of each search to decide what ads to display with it.

The Geo-Google Threat: Search Engines Target Local Advertising
IT-Analysis.com - The Geo-Google Threat report explores the little understood phenomenon of local paid search advertising, which has been largely In a world where graphical banner ads have been expanding, and ever more intrusive formats have been developed in an