Monday, February 4, 2008

Online advertising - Pop will eat itself

Pop will eat itself
Guardian Unlimited - You have to watch a banner ad before you get your hands on the music, with a large part of the ad revenue going to the So joked Bill Hicks about the absurdity of an anti-advertising comedian being asked to promote a company's product. You might

News Blog: Posts tagged ads
CNET News - Microsoft is set to launch on Monday its first mobile advertising. Going forward, people will be able to see mini banner ads optimized for their browser type and screen size on their mobile devices when they visit the MSN Mobile portal, which works

Microsoft bids $45 billion for Yahoo
CNN Money - The combined forces of Microsoft and Yahoo would also make a stronger force in online display advertising - the type of targeted banner ads that Yahoo is known for. In a letter it sent to Yahoo's board of directors, Microsoft disclosed it had explored

An “out of this world” campaign
Biz Community - The consumer experience of a brand transcends mere advertising. With this in mind, JWT Paris recently launched a two-phase This promotional piece is being aired on TF1 and M6, and featured in banner adverts and layouts on Allociné, MSM, Skyrock

You’re Gonna Love Me!: Golden
Six Shot - one’s skills in Minneapolis aren’t the usual street credits a new rapper wants to stamp and wave proudly on a banner. The fact is people don’t buy music unless you got millions of dollars behind you or some advertising scheme. So at this

North American Mobile Marketing Community as Innovative, Comprehensive
Forbes - this point, no single vendor offers text applications, downloadable widgets, mobile website design and management, banner regarding the broad range of mobile marketing choices available exhibited by marketers of all types, including advertising

Make the click worth their time
iMedia Connection - There are a dozen or more practical applications of this for online advertising. Let's take a look at banner ads and use three examples to determine the level of information that is shared prior to making a commitment to act or, in this case, to click

Broad art museum: not much Broad art
Seattle Times - A large banner advertising the opening of the new building is also by Baldessari. It features an image of Jeff Koons' monumental "Cracked Egg (Red)" sculpture, which Broad bought for $3.5 million from the Gagosian Gallery in London in 2006. "Cold

Grant caps banner January for Curious
Denver Post - Grant caps banner January for Curious Among the owed are local marketing staff, crew, dancers and advertising vendors. Though responsibility for the debt lies

Under Armour takes on big league
Oregonian - some of the most memorable Super Bowl ads, will for the 10th year work the sidelines of marketing's big kahuna, advertising its Under Armour has teased its shoes for weeks on its Web site and in banner ads on sites such as Dictionary.com and Facebook