Monday, March 24, 2008

Banner advertising - Google-DoubleClick: The next phase - CNET News.com

Google-DoubleClick: The next phase - CNET News.com

CNET News.com

Google-DoubleClick: The next phase
CNET News.com, CA - 9 hours ago
... places banner ads on Web sites. DoubleClick also runs an advertising exchange and a search-engine marketing business called Performics. ...


Reducing Risk with Online Advertising - Working Knowledge

Working Knowledge

Reducing Risk with Online Advertising
Working Knowledge, MA - 5 hours ago
Second, suppose there was an ordinary banner ad on the Web. It could be on any site. And in the course of viewing that ad, just looking at it as you look on ...