Sunday, March 9, 2008

Online advertising - Yahoo deal would be a blow to Google in Asia

Yahoo deal would be a blow to Google in Asia
Guardian Unlimited - Besides leveraging their dominance in Asian Web markets, Microsoft may also be able to link up with Alibaba on advertising and online trading with the Chinese company's large customer base, said Liu Bin, analyst at Beijing-based research firm BDA.

New job for your remote: Download to your computer
Boston Globe - According to TNS Media Intelligence, online advertising soared 60 percent to nearly $10 billion between 2003 and 2006 while TV ads increased only 20 percent to $68 billion during the same period - the latest full-year numbers available.

MIX - Ballmer grilled on Yahoo deal in quirky Q&A
Industry Standard - The first question out of interviewer Guy Kawasaki's mouth during the hour-long interview was "what's the deal" with Microsoft's quest to purchase the struggling Internet and online advertising company?

Obama raises $55 million in February, more than Clinton
Atlanta Journal Constitution - Riding her victory wave, Clinton's camp announced Thursday that she raised $4 million online since Tuesday's presidential Obama and his allies outspent her in Texas and Ohio in advertising. Both campaigns have been the top fundraisers of the entire

Need to know
Times Online - Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times. Search globrix.com to buy or rent UK property.

Who needs IT experts? Workers take control
Globe and Mail - BEYOND SEARCH AND ADVERTISING Microsoft has mainly justified its unsolicited offer for Yahoo as the fastest way to make it a The merger with Yahoo would provide Microsoft “creative people and interesting online properties,” he said.

Microsoft: Catching up with Google is important
TechWhack News - Microsoft Chief Executive Steve Ballmer has said that the company wants to catch up with Google in the online advertising and Web searching industry. He said that the acquisition of Yahoo is important for the company to achieve this goal. Ballmer

Something for the Weekend: 'FT' puts on its Sunday best
The Independent - Advertising online is up by 40 per cent and monthly unique users on the site are up 30 per cent to 5.7 million. FT Alpha-ville, the daily markets blog, now has a regular 100,000 users a month, while television is booming too with 100 videos a month.

Firms that actually pay bloggers (a bit)
CNN Money - In a sense, Associated automates the front-end story-generation process in publishing the same way that Google, Yahoo and other online giants have attempted to automate the back-end process of advertising online.

3 money traps
Minneapolis Star Tribune - Thanks to technological innovations such as credit cards, ATMs, and 24-hour-a-day online and TV-based shopping, there are few barriers to mindlessly spending money these days. Top that with the multitude of advertising messages we're bombarded with