Tuesday, July 15, 2008

Online advertising - Microsoft-Icahn hit back at Yahoo - The Times

Microsoft-Icahn hit back at Yahoo - The Times
SAN FRANCISCO — Microsoft and Carl Icahn fired back at Yahoo yesterday as the corporate raider continues a quest to overthrow the struggling Internet firm’s board and form an alliance with the software giant. Microsoft and Icahn separately

Free Games Coming To Yahoo - TALKRADIO 950 - KPRC
Yahoo Inc announced that it would offer its users hundreds of casual games online for free with the ads being backed by advertising money. More than 400 games will be made available for download from game makers like Anarchy Big Fish Games and Sugar

U.K. Online Ad Spending Slows - ClickZ
Financial uncertainty is taking its toll on U.K. digital ad spend, says the Q2 Bellwether report from the Institute of Practitioners in Advertising (IPA) and Markit Economics, released today. The report's findings suggest that online marketing, SEM

Teams Venture Online - Washington Post
Paul Wilson wakes most mornings by 5 o'clock, just in time to reply to about a dozen Facebook messages, update a MySpace account and thumb through up to 200 text messages. The routine has become something of a necessity for Wilson, owner of the

Airline boarding passes to contain ads - St. Petersburg Times
Air travelers get bombarded with advertising in airport terminals, on ticket jackets, even on tray tables at their seats. Now comes a new pitch: ads on your boarding pass. A startup called Sojern, based in Omaha, Neb., announced a partnership Monday

Platform-A's ADTECH Signs Agreement with Gannett for Online Ad Serving - Forbes
AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, http://www.platform-a.com, AOL's digital advertising business. By striking a relationship with one of the nation's

Selling the suckers on Google-Yahoo - CNET News
While the food fight between Yahoo and Carl Icahn escalates --and while I'm at it, don't forget Microsoft --both the House and Senate Judiciary committees are getting ready to hold hearings on the proposed Yahoo-Google tieup. In advance of this primo