Thursday, July 24, 2008

Online advertising - Yahoo! and Carl Icahn - Economist


CBC.ca

Yahoo! and Carl Icahn
Economist, UK - 13 hours ago
The economy is getting worse, and is likely to hit display (or “banner”) advertising in particular, the mainstay of Yahoo!’s business. ...
Yahoo Second-Quarter Profit Drops as Spending Rises (Update3) Bloomberg
Yahoo profit down, outlook intact; CEO set to stay Hindustan Times
Who Has Stolen the Old Jerry Yang? (But No Need to Return Him!) All Things D Blogs
Bloomberg
all 2,375 news articles
Further info..


NYTCo. Call: Despite The Dismal Economy, Online Ad Prices Are ...
Washington Post, United States - 8 hours ago
There has been a bifurcation between premium positions and remnant, which largely includes banner. At NYTimes.com, we don't see any cannibalization from the ...
Further info..


First Light Net Launches Fishing.Org in Time for Upcoming AdTech ...
PR.com (press release), NY - 20 hours ago
They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, ...
Further info..


Sify

Fast Forward: Tech Giants Scramble For Bigger Piece of Growing ...
Knowledge@Wharton (subscription), PA - 9 hours ago
Unlike display or banner ads, which feature pictures, animation or even embedded games, Google's search-related ads are currently plain, unadorned text. ...
Concerns About Online Ad Market Weigh On Upcoming Earnings CNNMoney.com
Ousted AOL chief Miller could guide Yahoo strategy The Associated Press
AOL May Become Object Of Microsoft, Yahoo, Google's Desires CNNMoney.com
all 478 news articles
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Branded Websites Are the Most Effective Online Marketing Tactic ...
MarketWatch - 8 hours ago
The study evaluated the impact of banner ads, search marketing, and visits to a brand Web site on a brand's awareness, favorability and sales results among ...
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NYT: Our Online Ad Rates Are Holding Steady. We Just Need To Sell ...
Silicon Alley Insider, NY - 8 hours ago
... "premium" online ad inventory was up over Q1, but saw continued "bifurcation" between rates for premium ads and remnant banner ads sold by ad networks. ...
Further info..