Online advertising - Do Privacy and Advertising Mesh? - Mashable.com
Earlier this week, I discussed a new advertising service called Lotame , which aims at finding out as much about you as possible and using that knowledge to give advertisers a far more targeted advertising experience than is currently available in Further info..
Battery Ventures has led a $1 million Series A round of funding in a California-based online advertising network operator, according to a published report. Battery, which operates an office in Waltham, invested in Adisn Inc. , a Long Beach, Calif Further info..
Advertising woes continued at McClatchy Co. last month as the newspaper industry deals with dollars fleeing to other venues. The publisher of 30 daily newspapers, including the Miami Herald and Sacramento Bee, said overall revenue slid 16% as Further info..
LONDON - Comparison site uSwitch.com has appointed Essence to handle its online advertising account, following a three-way pitch. Essence will work on web marketing with the client’s existing media agency Starcom, to increase brand awareness of Further info..
Growth of the Internet ad spend has risen quickly for several years, though many recent ad spending reports and forecasts show signs of a slowdown in the growth rate. An IDC Quarterly Wrap-Up Model report of the U.S. online advertising market details Further info..
Bankers are aggressively shopping online media assets in the hopes of getting a taste of some of that sweet DailyCandy cash. The eye-popping $125 million sale of the shopping and culture newsletter and Web site to Comcast three weeks ago - which Further info..
Online advertising is one of the few bright spots in the Internet economy, with U.S. revenues expected to double over the next four years . Nevertheless, many trends remain obscure to buyers and publishers. For instance, what is the role of ad Further info..
The estimated $5.75 million in video ad spending on NBC's NBCOlympics.com really isn't that impressive, market research firm eMarketer said Friday. To put things into perspective, NBC's projected video ad spending for the year is $505 million, making Further info..
Battery Ventures has led a $1 million Series A round of funding in a California-based online advertising network operator, according to a published report. Battery, which operates an office in Waltham, invested in Adisn Inc. , a Long Beach, Calif Further info..
Advertising woes continued at McClatchy Co. last month as the newspaper industry deals with dollars fleeing to other venues. The publisher of 30 daily newspapers, including the Miami Herald and Sacramento Bee, said overall revenue slid 16% as Further info..
LONDON - Comparison site uSwitch.com has appointed Essence to handle its online advertising account, following a three-way pitch. Essence will work on web marketing with the client’s existing media agency Starcom, to increase brand awareness of Further info..
Growth of the Internet ad spend has risen quickly for several years, though many recent ad spending reports and forecasts show signs of a slowdown in the growth rate. An IDC Quarterly Wrap-Up Model report of the U.S. online advertising market details Further info..
Bankers are aggressively shopping online media assets in the hopes of getting a taste of some of that sweet DailyCandy cash. The eye-popping $125 million sale of the shopping and culture newsletter and Web site to Comcast three weeks ago - which Further info..
Online advertising is one of the few bright spots in the Internet economy, with U.S. revenues expected to double over the next four years . Nevertheless, many trends remain obscure to buyers and publishers. For instance, what is the role of ad Further info..
The estimated $5.75 million in video ad spending on NBC's NBCOlympics.com really isn't that impressive, market research firm eMarketer said Friday. To put things into perspective, NBC's projected video ad spending for the year is $505 million, making Further info..
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